Hyper Island
In the fall of 2024, I took a break from my role at the Swedish Armed Forces to pursue a vocational education as a Content Developer at Hyper Island. During the program, I’ve had the opportunity to sharpen my skills and further explore the world of film production, enhancing my abilities in storytelling and creative video creation.
The Projects:
During my studies, I’ve worked on both imaginary and real-client briefs, exploring various roles within the marketing and film production industry. With prior experience in content production and digital marketing, I’ve focused on honing my film production skills, taking on creative roles such as cinematographer, video editor, and colorist to expand my expertise in visual storytelling.
IT STARTED WITH HI
This brief challenged us to create a campaign concept for Hyper Island, including a video for paid ads and a long-form organic content piece. Working with zero budget, my team and I put our all into delivering an ad and concept with high ambitions. Hyper Island appreciated our teamwork and execution, ultimately choosing our video for their global brand awareness and recruitment campaign in 2025. I was involved in the ideation and concept but focused mainly on developing my skills as the cinematographer, editor, and colorist.
THE BRIEF
The brief was to create a campaign concept for Hyper Island, promoting their 3 unique selling points: The Hyper Island way™, Diversity, and Close to the Industry. We developed short ads for awareness and longer organic content for consideration, all while staying true to Hyper Island’s brand identity. The project focused on originality, creativity, feasibility, content quality, and presentation.
TEAM IS EVERYTHING
While working on the ‘It started with HI’ campaign, we challenged ourselves to operate as a professional film production team, despite it being a school project. My team and I approached the campaign with full commitment, organizing ourselves into specialized film production roles, just like a professional production company. This collaborative approach not only elevated the project’s quality but also prepared us for real-world.
828 - BAND CONCEPT
The brief was to conceptualize our team as a music group and create content to promote our band. We delivered a band logo, album cover, a 30-second teaser video, a 5-7 shot photo story, and a prototype for the band’s website. I primarily challenged myself as a director, cinematographer, editor, and colorist – pushing my skills in visual storytelling.
