Hyper Island
In the fall of 2024, I took a break from my role at the Swedish Armed Forces to pursue a vocational education as a Content Developer at Hyper Island. During the program, I’ve had the opportunity to sharpen my skills and further explore the world of film production, enhancing my abilities in storytelling and creative video creation.
The Projects:
During my studies, I’ve worked on both imaginary and real-client briefs, exploring various roles within the marketing and film production industry. With prior experience in content production and digital marketing, I’ve focused on honing my film production skills, taking on creative roles such as cinematographer, video editor, and colorist to expand my expertise in visual storytelling.
IT STARTED WITH HI
This brief challenged us to create a campaign concept for Hyper Island, including a video for paid ads and a long-form organic content piece. Working with zero budget, my team and I put our all into delivering an ad and concept with high ambitions. Hyper Island appreciated our teamwork and execution, ultimately choosing our video for their global brand awareness and recruitment campaign in 2025. I was involved in the ideation and concept but focused mainly on developing my skills as the cinematographer, editor, and colorist.
THE BRIEF
The brief was to create a campaign concept for Hyper Island, promoting their 3 unique selling points: The Hyper Island way™, Diversity, and Close to the Industry. We developed short ads for awareness and longer organic content for consideration, all while staying true to Hyper Island’s brand identity. The project focused on originality, creativity, feasibility, content quality, and presentation.
…AND A FEW NUMBERS FROM THE CAMPAIGN
From January 1 to April 15, 2025, the ‘It Started with HI’ campaign ran across Sweden and Europe – generating strong results:
Reach: 3.96 million
Impressions: 7.3 million
Total Views: 6.9 million
Link Clicks: 12,054
Average CTR: 1.36%
Best CTR: 6.32%
TEAM IS EVERYTHING
While working on the ‘It started with HI’ campaign, we challenged ourselves to operate as a professional film production team, despite it being a school project. My team and I approached the campaign with full commitment, organizing ourselves into specialized film production roles, just like a professional production company. This collaborative approach not only elevated the project’s quality but also prepared us for real-world.
“FOR YOURSELF” (INDIVIDUAL PROJECT)
As part of the final module at Hyper Island, I had two weeks to independently run an industry-relevant project that would showcase my skills and add something meaningful to my portfolio.
That’s when I met Victoria Todorova, an artist I happened to share lunch with one day. We talked about her creative journey, and at some point, I asked, “Do you still paint?” She replied, “No, I haven’t painted for a year or two. I don’t think I’m good enough for my art.”
Those words stayed with me. And later that night, I couldn’t stop thinking about what that really meant – the feeling of losing your connection to creativity. I felt there was something in her story worth exploring, something others might relate to. So I sat down and put together a pitch deck for a short, poetic and cinematic piece of film. A personal story about creativity, self-doubt, and identity.
A few days later, I pitched the idea to Victoria. Surprised but excited, she said yes.
THE PROCESS
With just two to three weeks to produce the film, I focused heavily on planning and structure. I started by recording an interview with Victoria, asking reflective questions that encouraged vulnerability and honesty.
From that conversation, together with Victoria, I wrote a voice-over script – using her own words to shape a narrative she felt truly connected to.
The final step was storyboarding the entire film, all done in Milanote, to visualize the story before production began.
828 - BAND CONCEPT
The brief was to conceptualize our team as a music group and create content to promote our band. We delivered a band logo, album cover, a 30-second teaser video, a 5-7 shot photo story, and a prototype for the band’s website. I primarily challenged myself as a director, cinematographer, editor, and colorist – pushing my skills in visual storytelling.
